Groww feels “simple”, but the interface is doing emotional work — reducing fear, increasing trust, and guiding users through high-stakes decisions (money).
Read the raw PDF
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What’s inside?
This PDF contains my detailed notes studying Groww’s UX flow design — with a focus on SIP setup for mutual funds. The notes highlight empathy mapping, trust markers, progressive disclosure, and how the UI reduces anxiety for first-time investors.
Why SIP flow is the best UX teacher
SIP setup is a high-impact flow because the user is making a repeating commitment with money. A good UX flow here must make the user feel safe, confident, and in control.
Key patterns explored
The PDF covers information chunking, calm hierarchy, review-before-commit, simple microcopy, and clear exit options like pause/modify/cancel — which directly reduce regret risk.
Related: Design Systems & Design Tokens Notes (PDF)
If you’re into deep UX thinking, you’ll love this too — I wrote a structured PDF + blog-style notes on Design Systems and Design Tokens (Brand → Alias → Mapped, semantic guardrails, hierarchy, and W3C concepts).